Digital marketing is advertising delivered through digital channels. It is the marketing component that utilizes the internet and online-based digital technologies to promote products and services.

The course aims to instill knowledge and understanding of digital marketing tools, strategies, and technologies. The curriculum guarantees that students will gain practical experience and execute their proficiency by interning in leading organizations.

Academic and applied knowledge is at the heart of this course. Theoretical learning is mastered in class through lectures and briefs, whereas practical understanding is attained via implementation and internship. The diverse learning experience will provide students with tools, knowledge, skills, and professional experience.