Eyal David is the CEO & Founder of Digital Effective, a Digital Agency & Consulting Firm. He is a senior advisor to decision-makers in the fields of digital strategy, digital transformation, E-commerce strategy, innovation, digital marketing, and business development. Eyal is an expert in digital strategy building, business development, digital innovation, digital product management, and technology product representation and distribution. He is a senior lecturer in IT Management Studies. His lectures focus on digital strategy and marketing, E-commerce, innovation, user experience, systems analysis, and project management.